How to View Open Statistics?

When you need to find out how many clients opened messages from the broadcast, open statistics helps assess audience interest. This instruction will help see detailed information about message opens.

When Needed

The broadcast is completed or is in the process of sending.
You need to assess how effective the broadcast is by open rate.
You need to compare different broadcasts by client interest level.

What's Important to Know

Open statistics — information about the number of clients who opened messages from the broadcast.
Statistics are available for broadcasts that have already been launched and delivered.
Data updates in real time when clients open messages.

Prerequisites

You are logged in with analyst, operator, or integrator rights.
You have navigated to the Broadcast module via Menu -> Broadcast.
There is at least one broadcast in the system that has already been launched and delivered to clients.

Step-by-Step Instructions

In the Broadcast module, go to the "Broadcasts" section — a table with all broadcasts opens.
Find the needed broadcast in the list and click the "Result" icon (blue circle) in the row of this broadcast — a modal window appears with the broadcast name and statistics table.
In the statistics table, find open indicators:
- Number of Opens — how many clients opened the message.
- Open Percentage — ratio of opens to number of delivered messages.

What Happens After

You see a complete picture of client interest in the broadcast and can assess campaign effectiveness. This information helps improve content and sending time for future broadcasts.

How to Verify It Worked

Check that the modal window opened with the correct broadcast name.
Make sure open indicators display correctly.
If the broadcast is still ongoing, check that statistics update in real time.