How to View Click Statistics?

When you need to find out how many clients clicked on links in messages from the broadcast, click statistics helps assess conversion and campaign effectiveness. This instruction will help see detailed information about link clicks.

When Needed

  • The broadcast is completed or is in the process of sending.
  • You need to assess how effective the broadcast is by click rate.
  • You need to analyze conversion and client interest in specific links.

What's Important to Know

  • Click statistics — information about the number of clients who clicked on links in messages from the broadcast.
  • Statistics are available for broadcasts that have already been launched and delivered.
  • Data updates in real time when clients click on links.

Prerequisites

  • You are logged in with analyst, operator, or integrator rights.
  • You have navigated to the Broadcast module via Apps -> Broadcast.
  • There is at least one broadcast in the system that has already been launched and delivered to clients.
  • The broadcast template contains links for click tracking.

Step-by-Step Instructions

  1. In the Broadcast module, go to the "Broadcasts" section — a table with all broadcasts opens.
  2. Find the needed broadcast in the list and click the "Result" icon (blue circle) in the row of this broadcast — a modal window appears with the broadcast name and statistics table.
  3. In the statistics table, find click indicators:
    • Number of Clicks — how many times clients clicked on links.
    • Click Percentage — ratio of clicks to number of opened messages.

What Happens After

You see a complete picture of broadcast conversion and can assess campaign effectiveness. This information helps improve content and link placement for future broadcasts.

How to Verify It Worked

  • Check that the modal window opened with the correct broadcast name.
  • Make sure click indicators display correctly.
  • If the broadcast is still ongoing, check that statistics update in real time.