Transfer UTM Tags Through Messages

UTM tags allow tracking the source and effectiveness of traffic from various advertising campaigns. In ConnectiveOne, you can transfer UTM tags through message text to analyze sources of client requests.

What is a UTM Tag?

A UTM tag is a part of a URL that allows tracking the source and effectiveness of traffic coming from various advertising campaigns. It includes parameters that describe the traffic source, ad type, and campaign.

Due to technical features in ConnectiveOne, the tag is checked through text, including using text strings in URLs.

How to Transfer a UTM Tag?

Step 1: Prepare Text with Tag

Insert the tag source text in quotes in the message. The tag will be taken from the text between the first quotes.

Example:

Halo JayJay i am from "Instagram comment" my question is (pls dont delete this message, just write question below)

Result: The tag will be identified as Instagram comment.

Create a link for chatting with a user in WhatsApp using the format:

https://wa.me/(phone_number)?text=(text_with_tag_in_quotes)

Example:

https://wa.me/380914817521?text=Halo%20JayJay%20i%20am%20from%20%E2%80%9CInstagram%20comment%E2%80%9D%20my%20question%20is%20(pls%20dont%20delete%20this%20message%2C%20just%20write%20question%20below)

In this example:

  • 380914817521 — phone number
  • Message text with tag (URL-encoded)

ℹ️ Note: The message text must be URL-encoded for the link to work correctly.

After clicking the formed link, a chat with the user in WhatsApp will open, where the message text with the tag will already be inserted.

Format Requirements

  • Tag text must be wrapped in quotes ("tag")
  • Quotes must be the first quotes in the message
  • Tag text must not contain quotes inside

Correct format:

Text before "tag" text after

Incorrect format:

"tag" text "another tag"

In this case, the first tag will be taken.

Limitations

  • Tag is determined only from the first quotes in the message
  • Maximum tag length depends on messenger limitations
  • For WhatsApp, message text must be URL-encoded
  • Tag is available only in message text, not in URL parameters

Alternative Ways to Transfer Tags

If you need a more flexible tag transfer system, you can use:

  • Deeplink parameters — transfer through deeplink start parameter
  • Custom Channel — transfer through custom channel with additional parameters
  • API call_node — transfer through API with parameters in data

📖 Documentation: Read more in: